PR Matters’ passion and understanding of the tourism industry has enabled us to identify and deliver newsworthy stories and strategically develop brands in today’s challenging climate. We help clients reach wider audiences, increase visitor numbers and build reputations.
The consultancy has remained small by design to ensure all clients receive a high level of personal service. Only highly-experienced PR professionals are employed by PR Matters to work with our clients.
This approach has enabled us to build effective, long-term relationships with high profile media. At the same time, we are constantly expanding our media contact base and developing our online strategy to ensure we remain in the forefront of our industry.
Founder Pat Edgar has spent her entire career within the PR, advertising and marketing industries. After gaining considerable in-depth experience working both in-house and with various London-based agencies, she launched PR Matters in the early 1990s.
Although she has come to specialise in travel, Pat Edgar also has considerable experience handling campaigns within the consumer lifestyle, food, fashion and property sectors.